White Oakleys Sunglasses Worshiped

 In demarcation, a fresh entanglement film for Nike Running in the U.S. tells consumers: "Never Stop Running."
Nike running trailer Faced with  dior sunglasses  challenge of getting Chinese to even put on running shoes, Nike launched its "Run For" campaign with AKQA creating a call-to-action video for Chinese social-media networks and video-sharing sites featuring runners who talk about why they run. The video then asks people to submit their own reasons.
"I run to make the hidden visible," one young woman says in the teaser video. "I run to get lost," says another.
Ordinary runners submitted their  oakleys sunglasses sale stories to Nike's microblog account on the Sina Weibo platform, and the AKQA team created a collection of professional videos based on the best entries.
"We wanted to make sure it wasn't necessarily Nike telling [consumers] why running is good, so the whole entry point with the communication is really leveraging stories of the few runners who are out there," said Johan Vakidis, exec creative director at AKQA in Shanghai.
Like the story of Salad -- a stressed-out 25-year-old office worker who lives in Shanghai. "The city is always noisy and busy. This adds even more pressure to my day," she says. "I guess for me, running is about shutting down the noise."
One key to Nike's marketing strategy is making oakleys sunglasses  running a social event for young, urban, image-conscious Chinese. That is, after they've been persuaded to turn off the computer, put down the phone and log off from social media.
"It doesn't go with spectators like hoops and football game, wherever you can show your stuff and show however cool down you are. There's no credibility garnered through with bleeding," mister. Lum said. "Bleeding needs to give you mixer vogue, so what can Nike arrange for you while you go running, so you can be recognized or  white oakleys sunglasses   worshiped by your friends?"
So as part of the campaign, Nike hosted "Lunar Runs" in Beijing,